Keep marketing ops focused on at-risk student contacts

Marketing ops see program-roster at-risk flags go unnoticed, letting eligible students miss re-engagement. CRM updates flag status so engagement can run targeted outreach.

Overview

When program-roster at-risk flags never reach CRM, eligible students slip past outreach and re-engagement fails. Keeping contact records updated with an at-risk flag lets student engagement teams run targeted outreach, reducing missed follow-ups and shortening handoffs between marketing and engagement.

Notable Features

Mark contacts as at-risk
Update CRM contact status field
Alert student engagement coordinators