Keep marketing ops compliant with instant CDP consent flags

Marketing ops add new contacts that risk enrolling people in campaigns without consent, creating compliance exposure. This workflow flags CDP consent immediately, keeping audiences compliant.

Overview

Marketing ops face compliance risk when new contacts slip into campaigns without consent. This workflow ensures new profiles receive a CDP consent flag at creation, eliminating unconsented audience entries and giving marketing ops reliable, compliant segments.

Notable Features

Flag new contacts with consent
Set consent flag on profiles
Block unconsented profiles from campaigns