Keep marketing ops attribution data in analytics

Marketing ops managers see new CRM contacts missing UTM and source fields, creating campaign reporting gaps. Export attribution into a central dataset so ops can analyze sources.

Overview

Missing attribution breaks campaign reporting and hides true acquisition channels. This workflow captures and exports CRM attribution into a central analytics table, eliminating manual exports and giving marketing ops a reliable view of sources. Teams report cleaner datasets and faster campaign analysis.

Notable Features

Capture attribution on contact creation
Validate and format UTM fields
Append records to analytics dataset