Keep marketing ops aligned on recent purchaser audiences
Keep marketing ops aligned on recent purchaser audiences
Marketing ops miss buyers when purchaser segment additions go untagged, leaving them out of lifecycle campaigns. This workflow tags purchasers and logs purchase date so campaigns include recent buyers.
Overview
Marketing ops lose campaign reach when purchasers aren't included in messenger audiences. This workflow ensures purchasers are tagged and purchase dates are populated in your messaging platform so lifecycle campaigns include recent buyers. The result is fewer missed audiences and more reliable targeting for lifecycle messaging.
Notable Features
- Add purchaser tags in messenger
- Log purchase date on profiles
- Filter unsubscribed or duplicate buyers