Keep marketing ops account metrics current for decisions

Marketing ops pull account reports manually, creating gaps in campaign metrics. Route reports into a central database so analysts see consistent account metrics.

Overview

Marketing ops teams lose optimization wins when account metrics arrive inconsistently, which leads to delayed or misinformed campaign decisions. This workflow ingests external account reports into a single reporting database, creating an auditable source of truth so analysts act on complete, consistent metrics.

Notable Features

Ingest reports into reporting database
Map and format account metrics
Alert marketing ops on new imports