Keep marketing CRM updated with first course logins

Marketing coordinators miss first course logins when learner access isn't recorded, causing onboarding gaps. Record first HFAE logins in CRM so marketers trigger onboarding and start nurture quickly.

Overview

Missed first-course logins break segmentation and delay onboarding, costing marketing momentum. Capture every learner's first HFAE login in the CRM so marketers can trigger onboarding paths and start nurture quickly, ensuring cleaner engagement data and fewer missed first touches.

Notable Features

Record first HFAE login date
Prevent overwriting existing login
Trigger onboarding segments based on login