Keep marketing contacts' names and ad source accurate

Marketing coordinators lose ad attribution when tagged contacts have messy names or no source tag. Parsed names and a source field help marketers attribute and segment paid-search leads.

Overview

Mis-tagged ad leads fragment audience lists and undermine campaign attribution. Standardizing name fields and writing a search-engine source field turns ad-tagged contacts into clean, attributable records—reducing manual fixes and ensuring marketers can segment paid-search leads reliably.

Notable Features

Parse full names into fields
Set search engine source field
Highlight contacts needing review