Keep marketing contact segments updated for SMS cohorts

Business owners migrating tagged contacts risk losing age cohorts when birth-year fields are missing. Upsert tagged contacts and map birth-year fields so SMS campaigns hit the right age cohorts.

Overview

Migrations that omit birth-year data fragment SMS audiences and weaken campaign targeting. This workflow upserts every tagged contact and maps birth-year into your marketing platform, keeping age cohorts complete and eliminating segmentation gaps so marketing can run precise SMS campaigns.

Notable Features

Upsert contacts by migration tag
Map birth-year into cohort fields
Notify marketing of failed mappings