Keep lists clean by forwarding unsubscribe notices reliably

Marketing coordinators risk emailing opted-out contacts when unsubscribe notices fail to reach suppression systems. Forward each unsubscribe to your suppression provider so campaigns exclude unsubscribed contacts.

Overview

Missed unsubscribes lead to campaigns hitting opted-out contacts and risk deliverability. This workflow routes every unsubscribe to your suppression provider, eliminating accidental sends and protecting sender reputation. Marketing ops gain consistent suppression lists and zero missed follow-ups.

Notable Features

Forward unsubscribes to suppression provider
Filter invalid unsubscribe notices
Record suppression updates for audit