Keep lead status and owner up to date for marketing ops

Marketing ops face misattributed conversions when closing activities don't update leads, muddying campaign reporting. Update lead status and owner so sales reps have context and attribution stays accurate.

Overview

Marketing ops lose accurate attribution when closing activities aren't applied to lead records, which muddies reporting and campaign decisions. This workflow keeps lead status and owner aligned with closings so sales reps get correct pipeline context and marketing retains clean attribution and fewer missed follow-ups.

Notable Features

Update lead status on close
Assign owner based on activity
Log status change for reporting