Keep household product registrants in the master list

Assistant general managers miss registrants when registrations don't reach the marketing list, causing onboarding gaps. It adds every registrant to the master list so marketing can begin onboarding.

Overview

Household durables brands lose onboarding momentum when product registrations aren't captured, which creates gaps in post-purchase engagement. This workflow ensures every registrant lands in the marketing master list and enters nurture tracks, eliminating missed follow-ups and giving marketing a reliable view of post-purchase activity; marketing teams report faster handoffs and fewer missed contacts.

Notable Features

Add registrants to master list
Enroll registrants into nurture
Notify marketing of new signups