IT: Send parsed email conversions to ad platforms
IT: Send parsed email conversions to ad platforms
IT engineers lose offline conversions when inquiry emails are missed, skewing campaign attribution. This routes parsed conversion events to ad platforms in near real time so marketing regains accurate offline attribution.
Overview
IT teams can prevent skewed campaign attribution and wasted ad spend by ensuring inquiry-driven conversions reach advertising platforms. Delivering parsed conversion events to ad platforms restores accurate offline attribution and lets marketing optimize campaigns with confidence.
Notable Features
- Parse inbound conversion emails
- Map click identifiers to leads
- Send conversion events to ads