IT: record Google CRM contacts as ad platform conversions
IT: record Google CRM contacts as ad platform conversions
IT teams miss Google contacts in conversion reporting, causing marketing to misattribute conversions. This workflow sends new CRM contacts with A/B/C ratings into ad platforms so marketing sees true conversions.
Overview
Missed CRM-to-ad reporting causes marketing to misattribute conversions and misallocate ad spend. This workflow lets IT map Google-sourced contacts with A/B/C ratings into ad-platform offline conversion reporting, restoring accurate conversion counts and enabling smarter campaign spend. It also produces an auditable log of reported conversions to remove measurement blind spots.
Notable Features
- Route Google contacts by rating
- Create ad platform offline conversions
- Filter duplicates before reporting