IT: keep supplier leads deduplicated and added to lists

IT admins surface staging lead rows that create duplicates and missegmentation, causing marketing coordinators to miss nurture inclusion. Enable clean master lists so marketing can start nurture.

Overview

Prospect lists fragment when staging rows introduce duplicates and bad segments, stalling nurture programs. Centralizing dedupe and list updates at the data source keeps master marketing lists accurate, so marketing can begin nurture reliably and reduce manual cleanups.

Notable Features

Deduplicate leads on ingest
Update existing prospect records
Segment prospects into master lists