IT: keep marketing contact records updated from event spreadsheets

IT admins watch event spreadsheets drift from the CRM, causing missed follow-ups and muddled attendee status. This keeps marketing contact records current so event coordinators start follow-up quickly.

Overview

Stale event registration spreadsheets force marketing coordinators to chase down attendee details and risk missed follow-ups before events. A reliable record-update workflow keeps CRM contacts aligned with the event roster so event coordinators start outreach with accurate attendee status, driving faster follow-ups and far fewer missed contacts.

Notable Features

Update CRM contacts from spreadsheets
Filter duplicate registrations before updating
Notify marketing when records change