IT admins: update contact source and owner from conversions

IT admins see source fields drift, causing misattributed marketing leads and missed sales follow-up. It updates source and owner after conversions so reps follow up quickly.

Overview

Misattributed contacts create blind spots in marketing ROI and leave sales chasing the wrong leads. This workflow enforces conversion-to-source mapping and owner assignment so marketing sees accurate attribution and reps get the right leads for timely follow-up.

Notable Features

Update contact source on conversions
Assign or reassign contact owners
Prevent misattributed marketing leads