HR marketing ops: capture campaign clicks in CRM

Marketing ops miss candidate landing page clicks, leaving CRMs stale and skewing attribution. Keep CRM lead records updated so recruiting and marketing prioritize engaged candidates.

HR marketing ops: capture campaign clicks in CRM

Overview

Landing page clicks from candidate campaigns often never reach the CRM, eroding pipeline visibility and costing high-intent prospects. This workflow captures click events and updates lead records so recruiting and marketing prioritize outreach, tighten attribution, and deliver faster follow-up.

Notable Features

  • Update CRM leads on click
  • Tag records with campaign source
  • Notify recruiting and sales reps

HR marketing ops: capture campaign clicks in CRM