Higher education marketing ops: re-engage prospects stalled at M&G
Higher education marketing ops: re-engage prospects stalled at M&G
Higher ed marketing ops see prospects stall at M&G, risking lost enrollments. Enroll delayed contacts into nurture so marketing ops re-engage prospects and recover applications.
Overview
Prospective students fall out of the funnel when M&G timelines slip—lost enrollments are the measurable risk. This workflow ensures every contact delayed past the M&G milestone is enrolled in a targeted nurture and marketing ops is alerted, eliminating manual follow-up gaps and keeping prospects moving toward application.
Notable Features
- Enroll stalled contacts into nurture
- Detect contacts delayed past M&G
- Notify marketing ops of re-engagements