Higher education marketing: Capture form leads as ad conversion events

Web and digital marketing managers lose ad attribution when inquiry forms never reach advertising platforms, causing enrollment outreach delays. Send each submission as a conversion event so enrollment can follow up faster.

Overview

When web inquiries aren't tracked as conversions, enrollment teams miss timely prospects and marketing misattributes spend. This workflow sends each form submission to ad platforms and records the lead in your CRM, eliminating attribution gaps and enabling faster enrollment follow-up. Customers report clearer attribution and quicker handoffs between marketing and enrollment.

Notable Features

Send conversion events from forms
Map form fields to ad identifiers
Notify enrollment staff on new leads