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Help marketers capture UTM campaigns on new contacts

Help marketers capture UTM campaigns on new contacts

Marketing coordinators miss campaign attribution without UTM tags on contacts. Ensuring contacts carry UTM details so marketing and sales can attribute campaigns and target outreach.

Help marketers capture UTM campaigns on new contacts

Overview

Campaign attribution gaps make marketing reports unreliable and lead to misdirected outreach. This workflow ensures new contacts carry UTM details so marketing and sales can attribute campaigns and target outreach, producing cleaner reporting and far fewer missed attributions.

Notable Features

  • Extract UTM parameters from source URLs
  • Update contact records with UTM fields
  • Enable campaign attribution and segmentation

Help marketers capture UTM campaigns on new contacts