Help IT ensure Day 28 marketing SMS contacts are tagged

IT staff see Day 28 events fail to create contacts, causing reminder SMS to miss target prospects. This workflow upserts contacts and tags them for Day 28 SMS so marketing can plan follow-ups.

Overview

Missed Day 28 reminders cause marketing to message the wrong prospects and weaken campaign momentum. This workflow lets IT ensure incoming Day 28 events create or update contacts and apply the SMS reminder tag, giving marketing reliable, tagged audiences and preventing missed follow-ups.

Notable Features

Upsert or create contact records
Apply Day 28 SMS tag
Notify marketing on tag addition