Head of digital marketing: capture event leads into CRM
Head of digital marketing: capture event leads into CRM
Head of digital marketing loses exhibition leads to unsegmented inboxes, causing misprofiled contacts and missed admissions follow-up. This captures, profiles, and routes leads for timely outreach.
Overview
Exhibition leads often arrive unsegmented, leaving admissions with misprofiled contacts and stalled enrollment opportunities. This workflow captures and profiles every submission, routing each lead to the right campaign and notifying marketing and admissions so outreach starts promptly and missed follow-ups are eliminated.
Notable Features
- Create segmented CRM lead records
- Assign leads to intake campaigns
- Notify marketing and admissions teams