For marketing ops: keep lead table clean with UTM

Marketing ops import form respondents into the leads table without DNC checks, causing bad contacts and broken UTM attribution. It filters DNC entries and records UTM so marketers segment leads faster.

Overview

Unvetted form respondents bloat lead lists and break campaign segmentation, putting acquisition performance at risk. This flow blocks do-not-contact entries and preserves UTM plus response context, enabling cleaner segmentation and faster follow-up so marketing ops can focus on converting qualified leads.

Notable Features

Filter DNC entries before creation
Capture UTM and response context
Create enriched lead records