For marketing managers: Route Bing conversion rows to Ads

Marketing managers miss Bing paid conversions when warehouse rows fail to reach Ads, creating attribution gaps for SQLs. Route rows to Microsoft Ads so managers can attribute SQLs and optimize spend.

Overview

Offline conversion gaps hide which campaigns actually drive SQLs and signings—putting campaign budgets at risk. This workflow routes warehouse conversion rows into Microsoft Ads, closing attribution blind spots so marketing managers get clearer signals to optimize spend.

Notable Features

Route offline conversion rows to Ads
Match conversions to click identifiers
Log and retry failed sends