CTOs: Capture microsite waitlist as engagement events

CTOs lose waitlist signups when entries aren't logged in the engagement platform, delaying onboarding. Capture each signup as an engagement event so marketing starts targeted nurture quickly.

Overview

Unrecorded waitlist signups create friction between product interest and onboarding, risking lost early users. This workflow captures every microsite signup as an engagement event so marketing can start nurture flows quickly, cutting missed follow-ups and keeping your growth pipeline active.

Notable Features

Capture waitlist entries as events
Enrich records with source details
Trigger targeted nurture campaigns