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Create program and log events for marketing ops

Create program and log events for marketing ops

Published events often need manual program setup, delaying campaign prep and approvals. The workflow creates program records and logs events so campaigns can launch same day.

Create program and log events for marketing ops

Overview

When events go live, manual program creation stalls campaigns and ties up Marketing Operations. This flow auto-creates the program, logs the event, and emails ops so campaign managers have a usable program and registry to launch promotions same day.

Create program and log events for marketing ops