Create product view lead records for marketing CRM
Create product view lead records for marketing CRM
You see product view events in your marketing event stream without a matching CRM record, leaving campaign context incomplete. This creates lead event records for marketing ops and campaign managers same day.
Overview
When product view signals don't reach your CRM, campaign managers miss the behavioral cues that drive personalization. This flow captures each view as a lead event and enriches profiles so marketing ops can segment and act within minutes.