Create processed lead records from ad form submissions
Create processed lead records from ad form submissions
You get Facebook lead submissions with messy contact data that slow outreach and fragment campaign reporting. Leads are normalized and routed to the processing flow for same-day follow-up.
Overview
When Facebook leads arrive with messy contact data, account teams waste time and prospects go cold. This flow standardizes and forwards those leads into your processing pipeline so campaign managers can perform same-day outreach and keep attribution clean.