Create new lead from incoming referral webhook payload
Create new lead from incoming referral webhook payload
When referral payloads arrive by webhook, intake lacks standardized fields and reps enter leads manually. Create enriched leads for reps to qualify and contact same day.
Overview
Inbound referral payloads often arrive unstructured and sit untriaged, costing time and missed conversations. This flow converts webhook referrals into CRM leads and alerts reps so they can qualify and reach out within minutes for same-day follow-up.