Create MQL and session records from incoming events
Create MQL and session records from incoming events
Your prospect session events arrive as raw payloads, leaving MQLs and session context unrecorded for reps preparing outreach. Get structured MQL and session records so reps can act within minutes.
Overview
If incoming session events land as raw payloads, reps miss context and outreach stalls. This flow turns those payloads into structured session records and MQL rows so sales ops and AEs get actionable leads within minutes, improving pipeline hygiene ahead of weekly reviews.