Create lead records from inbound provider webhook leads

Inbound lead payloads arrive unstructured, forcing manual parsing and slow outreach. Standardized prospect records are created automatically so reps can follow up same day.

Overview

Raw provider payloads often force engineers and sales coordinators to spend hours parsing and fixing lead data, slowing qualification. This flow standardizes those payloads and posts clean prospect records so reps can qualify and contact leads the same day, reducing manual handoffs and follow-up latency.