Create lead from in-app upgrade request for campaigns

Your in-app upgrade requests lack lead records and ownership, leaving demand gen unable to follow up promptly. Capture and route those requests to your marketing database for same-day outreach.

Overview

When users click upgrade inside your product, those signals should become actionable leads instead of buried events. This flow captures in-app upgrade requests and creates routed leads so campaign managers can start outreach and follow-up same day.