Create event records from inbound webhooks for sales ops
Create event records from inbound webhooks for sales ops
You get inbound engagement webhooks that aren't stored consistently, so reps and ops lack an auditable event history. This stores parsed event rows for sales ops to review and report on same-day.
Overview
Outbound engagement webhooks often arrive untracked, leaving sales ops blind to which touches matter. This workflow captures, parses, and stores those events in a central table so ops can audit activity and produce same-day reports.