Create conversion events from updated MQL lead records
Create conversion events from updated MQL lead records
Your MQL updates aren't sent to ad conversion feeds, so campaigns miss fresh prospects. Create conversion events from those leads so campaign managers can retarget within minutes.
Overview
When leads become MQLs, campaign teams need that signal in ad platforms immediately to act on intent. This flow posts conversion events from qualifying lead updates so campaign managers can retarget and optimize bids within minutes, improving audience relevance and spend efficiency.