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Create and update lead records from incoming webhooks

Create and update lead records from incoming webhooks

Incoming lead webhooks can create duplicates or miss account links, leaving campaign managers without clean prospect records. Leads are normalized and updated in your lead table for same-day outreach.

Create and update lead records from incoming webhooks

Overview

Webhook lead feeds often create duplicates or orphan prospects that slow qualification and waste outreach capacity; marketing ops and campaign managers need clean, current records. This flow matches, updates, and prunes lead entries so reps can start prioritized outreach the same day.

Create and update lead records from incoming webhooks