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Create and update CRM leads from marketplace webhook

Create and update CRM leads from marketplace webhook

Your Marketplace activations arrive as raw webhook events, leaving growth and SDRs without customer context for prioritization. Leads are enriched and added to CRM for same-day outreach.

Create and update CRM leads from marketplace webhook

Overview

Marketplace activations often land as raw webhooks with no context, leaving growth and SDRs ill-equipped to prioritize outreach. This flow enriches activations and converts them into CRM leads, ensuring reps have qualified contacts for same-day outreach and clearer pipeline reporting.

Create and update CRM leads from marketplace webhook