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Create and update CRM deals from merchant webhooks

Create and update CRM deals from merchant webhooks

Your merchant webhooks arrive raw, leaving deals and contacts incomplete for sales reps. Your team gets unified CRM records and auto-enrollment into outreach lists within minutes.

Create and update CRM deals from merchant webhooks

Overview

Incoming merchant submissions often produce partial or duplicate deal and contact data, forcing reps into manual cleanup and slowing outreach. This flow converts each webhook into accurate CRM deal and person records and enrolls qualifying contacts into outbound sequences, enabling immediate outreach within minutes.

Create and update CRM deals from merchant webhooks