Stop tab-hopping for competitive intel
Research competitors and create structured intel briefs in Notion, then share with your team in Slack
Overview
Competitive intelligence is one of those things every PM knows they should do regularly but few have a real process for. You end up with 15 browser tabs, a half-finished doc, and a meeting in 10 minutes. This template gives you a structured way to research a competitor with AI, refine the analysis together, and push a polished brief to Notion where your team can actually find it.
How it works
Tell your AI assistant which competitor you want to analyze and what angles matter: features, pricing, positioning, recent launches. The AI researches and organizes findings into a structured brief. You review, add your own takes, adjust emphasis, and iterate until it captures what your team needs. When it looks right, push the brief to a Notion page and share key highlights in Slack.
Who this is for
Product managers who need to stay on top of the competitive landscape but do not have hours for manual research. Especially useful before planning cycles, pricing reviews, or strategy offsites where competitive context shapes decisions.
Suggested prompt
Help me build a competitive intel brief. Here is the competitor I want to analyze:
- Competitor name: [company name]
- Their product/URL: [product URL or description]
- Key angles to cover: [e.g., features, pricing, positioning, recent moves]
- Notion workspace: [where to save the brief]
- Slack channel: [where to share highlights]
Research this competitor, organize findings into a structured brief with sections for positioning, key features, pricing, recent moves, and our competitive advantages. Push the brief to Notion and share the key takeaways in Slack.
Frequently asked questions
What kind of competitive intelligence can this template help me gather?
This template helps you research and organize competitor positioning, feature sets, pricing models, recent product launches, and market strategy into a structured brief. Your AI assistant synthesizes publicly available information while you guide which angles matter most for your business.
Do I need to provide all the competitor research myself?
No. You provide the competitor name and the angles you care about, and the AI researches and synthesizes findings. You review the output, add your own context and insights, and iterate until the brief captures what your team needs to know.
Can I update an existing competitive brief instead of creating a new one?
Yes. The template includes a Find Page action for Notion so you can locate existing competitor briefs and add new findings to them. Useful for maintaining ongoing competitive intelligence rather than starting from scratch each time.
How does sharing to Slack work?
After you finalize your brief in Notion, the AI posts a summary of key takeaways to a Slack channel you specify. Your team gets the highlights without needing to read the full document.