Calculate missing cost per view and update records
Calculate missing cost per view and update records
Your video and influencer ROI records contain empty cost-per-view fields, which skew campaign ROI rollups. It populates those values so campaign managers see accurate ROI before daily reporting.
Overview
Empty cost-per-view fields hide true campaign ROI and force manual fixes; this scheduled check computes and fills CPV values each weekday morning. Campaign managers and marketing ops get accurate ROI data before daily reviews, reducing manual reconciliation.