Business owners capture gbraid and wbraid for attribution
Business owners capture gbraid and wbraid for attribution
Business owners miss campaign attribution when gbraid or wbraid aren’t captured, leaving marketing blind to source. This flow adds gbraid/wbraid to contacts on create or update for targeted follow-up.
Overview
Missed gbraid and wbraid values leave marketing teams unable to attribute campaigns and segment new contacts effectively. This workflow captures those tracking values on contact create/update, eliminating lost attribution and enabling reliable, segment-driven follow-up based on accurate source data.
Notable Features
- Write tracking params to contacts
- Detect tracking in landing URLs
- Enable segmenting by campaign source