Apply opt-out requests to contact records instantly

Your marketing inbox gets opt-out requests that remain unprocessed, so campaign lists include recipients who opted out. Apply opt-outs automatically to keep lists clean before the next campaign.

Overview

Unprocessed opt-outs cause campaigns to hit people who already asked out, risking deliverability and complaints; this flow detects opt-out intent and updates subscriber attributes automatically. Marketing ops and campaign managers will keep segments accurate and avoid mistaken sends before the next campaign.