Add web form leads to centralized leads table

Web form submissions arrive unstandardized and get stuck in spreadsheets, delaying outreach and breaking campaign attribution. Normalize leads into a central table so marketing ops can act same day.

Overview

Leads trapped in inboxes or spreadsheets stall your campaigns and obscure attribution; this flow captures every form submission and stores a normalized lead record in a single table. That means marketing ops and campaign managers can start sequences or handoffs the same day, preserving campaign data and reducing missed outreach.