Add updated subscribers to preference list and rewards

Your customers' email preference updates aren't always applied to marketing segments or rewards, causing missed offers and uncredited loyalty. Get lists updated and points applied within minutes.

Overview

When customers change their email preferences, you need accuracy and prompt rewards; otherwise you risk sending irrelevant offers and losing loyalty engagement. This flow captures preference updates, credits loyalty points, and updates your marketing list so campaign managers can retarget shoppers within minutes.