Add social lead details to event intake sheet

Lead form responses have inconsistent contact and UTM fields, delaying event registration. The workflow captures and normalizes leads into an intake sheet so coordinators can follow up same day.

Overview

Paid social leads should become follow-up-ready contacts, not fragmented rows in an ad inbox. This flow standardizes contact and UTM data, logs a single intake row, and forwards a cleaned payload so coordinators can reach out same day. Implementing it reduces manual cleanup and speeds registration conversion.