Add segmented lead rows to offline conversion sheets

You get new lead rows with messy campaign codes and raw contact fields that break offline conversion lists. It routes and normalizes rows so your marketing ops trust segmented reports same day.

Overview

New lead rows often arrive with inconsistent campaign codes and raw contact fields, which corrupts offline conversion lists and slows activation. This flow routes, timestamps, and normalizes each lead so marketing ops can trust segmented reporting and enable activations within minutes.