Add segmented email subscribers to customer match list
Add segmented email subscribers to customer match list
Your segment subscribers don't reach ad audiences, causing retargeting gaps and wasted spend. Add each email to your customer match list so campaigns can retarget them within minutes.
Overview
When segment updates don't reach your ad audiences, retargeting windows close and spend is wasted. This keeps segment subscribers in your customer match list automatically so campaign managers can target engaged contacts within minutes.