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Add recent purchasers to your paid ads customer audience

Add recent purchasers to your paid ads customer audience

Your purchase events not shared with ad audiences delay buyer targeting and waste ad spend. Add buyers to your customer audience so marketing can run retention ads within 24 hours.

Add recent purchasers to your paid ads customer audience

Overview

Unshared purchase events let recent buyers fall outside your ad audiences, causing wasted spend and missed retention opportunities. This flow automatically adds purchasers to your paid audience so marketing can retarget within 24 hours and recover campaign effectiveness.

Add recent purchasers to your paid ads customer audience