Add order unsubscribes to your email suppression list

Your orders may include unsubscribe choices at checkout, and missing them triggers accidental campaign sends. Record those opt-outs into your suppression list so campaign managers stop unwanted sends same day.

Overview

If unsubscribe choices captured at checkout aren’t recorded, you risk sending marketing to buyers who opted out, damaging deliverability and customer trust. This flow writes order-based opt-outs to your suppression list within minutes so campaign managers stop unwanted sends and protect sender reputation.