Add or update CRM contact from sheet rows

You rely on a shared leads sheet; updated rows leave contacts stale and reps miss context. Contact records stay current so reps have context for same-day outreach.

Overview

Shared lead sheets can drift out of sync with your CRM, leaving reps without the context they need and slowing follow-up. This flow turns row changes into create-or-update CRM actions so contact records stay current and reps can follow up same day.