Add new site opt-ins to marketing contact list

Your website form opt-ins arrive without list context, leaving campaign managers unable to start nurture. They are added to your central marketing list with campaign context for same-day nurture.

Overview

When web opt-ins don't land in your subscriber list, campaign managers can't launch timely nurture. This flow captures each form lead, preserves campaign attribution, and populates your central list so managers can start outreach the same day.